Laurence Carr, international executive, helps organizations translate ambitious brand vision into commercial results through exceptional experiences, disciplined execution, and aligned leadership with hands-on fluency in AI, including agentic AI for enterprise strategy and customer experience.

She brings 15+ years driving growth, brand equity, and P&L outcomes across luxury, lifestyle, hospitality, and experiential sectors, from the Olympic Games to global luxury houses. USC Marshall, MBA.

What distinguishes Laurence is whether working across cultures, aligning complex stakeholder groups, anticipating market shifts, or leading high-profile initiatives is that she is a translator between worlds: creative and commercial, strategy and execution, brand and business. 

Experiences that deliver commercially. Laurence's executive leadership was forged at Olympic level: at Sydney 2000 she managed IOC protocol for ~8,000 constituents (heads of state, royalty, and dignitaries), leading an 80-person team within a $2.8B Games. For Maison & Objet, she established a 20-brand international showcase that drove an average 20% sales increase the following year on a ~$1M program budget. She contributed to a Swarovski Foundation program at the United Nations headquarters that reached audiences in the tens of millions. Her work has been featured in leading publications including Forbes and The Wall Street Journal. C-suites and investors trust her to convert brand strategy into measurable financial performance. 

Aligned leadership across borders and brands. A dual US–French citizen with a career spanning the US, Europe, Australia, and Asia, Laurence brings a C-level network across global luxury, consumer, and hospitality. She orchestrates the global stakeholders complex initiatives require, from Brand Presidents to CFOs, and navigates multicultural organizations natively.

Where the $6.8 trillion global wellness market is going. A sustainability and circular-economy expert (Cambridge Business Sustainability Management; Living Future Accredited), Laurence focuses on circular materials and low-waste production in luxury and consumer goods. She has served on the Board of Advisors of the United Nations Fashion & Lifestyle Network, led by the UN Office for Partnerships and as U.S. Sustainability Ambassador for Maison & Objet, judging its Sustainability Track. A certified longevity coach with deep expertise in wellness experiences, she is positioned where wellness, longevity, and luxury converge and fluent in how AI is remaking brand and customer engagement (Anthropic AI Fluency; MIT Sloan, AI: Implications for Business Strategy).

Laurence will excel in senior operating roles in global experiential brand and marketing leadership, and to board and advisory seats in wellness, longevity, and sustainability, including PE-backed companies.